BWG Expert Series · Video Game Marketing & Retention
Marketing
&
Retention in
Video Games
Discussion Topics
Three Key Questions
01
Brands Entering into the Game
How likely are brands (endemic to entertainment and non-endemic) to run into misrepresentation and poor reception from players? How are brands navigating the negative stigma around in-game or in-platform advertising? How do you consider strategies around niche and wide audiences? What factors into strategy?
02
Building an Audience from the Top Down
Do CMO's truly understand the gaming medium as a paid media channel? How does advertising against console based gaming differ from something like mobile (or from in-world type games like Roblox)? How is game advertising different from something like CTV? What factors contribute to similarities and differences?
03
Reaching New High Scores
What constitutes successful measurement for game advertising? Is the starting point consumer behavior and business objectives? What truly are the barriers to game advertising at this point? Which platforms does game advertising challenge (social, search, CTV, etc)? What does the evolution of the space look like especially against trusted channels like Twitch and YouTube?
Session Host
Meet Your Host
Justin Ruiss
Moderator
Expert Panelists
Speakers
Zachary Rozga
Senior Executive
Twin Galaxies
Senior executive at Twin Galaxies, a leading gaming organization dedicated to recognizing and promoting video game achievements, world records, and competitive gaming.
Justin Stefanovic
Senior Vice President, Partnerships
Super League Gaming
Senior Vice President of Partnerships at Super League Gaming, connecting brands with gaming audiences through interactive digital experiences.
Reserve Your Spot
September 10, 2026 · 3:00 PM ET · Virtual
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