The Evolution in Achieving Success in Video Game Marketing — BWG Global
BWG Expert Series  ·  Video Game Marketing

The Evolution
in Achieving
Success in
Video Game
Marketing

Date July 1, 2026
Time 12:00 PM ET
Format Virtual Q&A
Register Now →
About This Session

Where Gaming Meets
Modern Advertising

2026 is shaping up to be a masterclass in modern game marketing, with lessons that extend far beyond the gaming industry. As publishers like Take-Two Interactive move spend away from network television and toward the digital and social platforms where audiences actually spend their time, the marketing playbook is being rewritten in real time—and every advertiser should be paying attention.

Join BWG's Justin Ruiss and a panel of executives to tackle which channels are delivering results, what the evolution actually looks like, and if players will be receptive.

From console to mobile, from performance marketing to community-led growth — this session covers the full spectrum of what's working in video game marketing today and where the next frontier lies.

Panelists bring hands-on experience from Activision Blizzard, Electronic Arts, Wavemaker / GroupM, and leading digital commerce platforms.

Discussion Topics

Four Key Questions

01
From Traditional to New Frontiers
Which advertising channels are becoming more prevalent for marketing video games — console, mobile, and beyond — and why? How have these channels driven awareness and improved performance versus traditional methods?
02
Community vs. Demographic
How are advertisers segmenting audiences and communities to better improve targetability and drive conversions? Which platforms are outperforming others and why?
03
One Size Fits All?
Can publishers of all sizes leverage community, short-form, CTV, and social platforms to drive success for a title? Are these types of strategies truly ubiquitous across the market?
04
Scaling Competition
How will these improvements impact competition within the gaming landscape? Which marketing channels stand to benefit the most as the industry continues to evolve?
Expert Panelists

Meet the Panel

Host
Justin Ruiss
BWG Global · Session Moderator
Jonathan Anastas
Jonathan Anastas
CEO
ClashTV
A global gaming, entertainment, music, and sports executive with CEO, board, and CMO leadership experience driving growth through digital innovation, AI, data, content, and culture.
Robin Boyar
Robin Boyar
Market Research & Strategy
Independent
20+ years in market research and strategy. Built and led Electronic Arts' first centralized consumer research organization, successfully predicting the performance of major game titles.
Brad Seipp
Brad Seipp
President, Marketplace Strategy & eCommerce
Current Commerce
E-commerce and marketplace strategy executive with experience spanning Amazon, enterprise technology, and digital commerce. Helps global brands optimize marketplace performance and drive sales growth and expand their digital commerce capabilities.
Pete Basgen
Pete Basgen
VP of Strategy
Livewire
Global gaming and esports lead for Wavemaker and GroupM, leading strategy and partnerships for brands including L'Oréal, Paramount, DoorDash, and Danone across a global portfolio.

Reserve Your Spot

July 1, 2026  ·  12:00 PM ET  ·  Virtual

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